This high-vis vest has truly realised its purpose in life, after achieving maximum visibility by going viral on the internet.
A photo of a man apparently called Dick has emerged on reddit funny and it's causing a stir, as Dick's job title is 'Head of Production'. Both Dick's name and his job title are printed on the back of his vest. Get it?
The user who posted it, IamA_DrunkJedi, quite rightly pointed out: 'Someone didn't think this through...'
As if to make things worse (or much, much better), Dick was spotted in Trafalgar Square, which is currently decked out to celebrate the Chinese New Year.
In this particular photo, a large statue of a blue cock can be seen in the background, as if it is rising from Dick's head.
Good work, everyone.